Travel time map: TOP 10 use cases for businesses and individuals

Travel time is one of the most important criteria when you choose a location. That’s why a travel time map or isochrone is often used as the main analytics tool to answer spatial questions. In this article, we would like to show you some scenarios of how travel time maps can help to make a location decision.

Travel time map use cases for businesses

While Location Intelligence becomes one of the key tools of Business Intelligence travel time maps become more and more popular in the business world. Here are a few examples of the isochrones application which could solve business tasks.

Operations on travel time maps
Union and intersection of travel time maps

Choose a new office location

Relocation is always a big step for a company. It’s important not only to satisfy the needs of the existing employees but also choose an attractive location for the new employees.

You can build reachability maps with desired time for each of your current employees and check if there is an intersection between them. Moreover, with isochrones, you can filter statistics and check how many potential workers are living in the bounded area of a new office.

Check coverage of your network

You can build isochrones for each of your selling points and check their union to see the coverage of your network. Different transportation modes, for example, “by public transport”, “driving”, or “walking”, help you to see if there are empty spots on your coverage map.

Choose the best place for a new retail shop

Not only vacant spots but also potentially profitable locations could be found with Location Intelligence tools and isochrones. For example, you can see if your target auditory can reach a new location easily. Moreover, you can filter properties by isoline and check exact numbers for the location.

Estimate a place reachability

It’s always good to rank locations by reachability. How good is the public transport connection for a place? How big reachability area by car? Better connectivity will always provide more potential and perspectives for a location. In short, travel time maps are designed to solve this task as well.

Study opportunities and potential of a location

When you have statistical data, for example, demographic data, you can bound the data by travel time maps and get statistics by isochrones. So you can study opportunities and potential clients, who can reach the location within the desired amount of time.

Travel time map use cases for individuals

Not only businesses but also individuals can benefit using isochrones. Thus if you provide the service on your website, the website becomes more valuable and attractive for your customers.

Transit isochrone
30 min isochrone for public transport

Optimize commute time by choosing the right place to live

It’s know fact, that fewer time people spend commuting, happier they are. Isochrones can help you to optimize commute time for each family member to their working or study place. If you build the travel time maps and then calculate the intersection of them, you can see locations reachable from each point of interests.

Optimize commute time by choosing the right place to work

Moreover, the inverse problem also could be solved with isochrones. If you plan to change your working place, the travel time map could show you all the possible areas where a new working place could be.

Study amenities you can reach

Would you like to see on the map only amenities you can reach within the desired time? Sure, it would be great! Filtering amenities by an isochrone provides you the answer.

Amenities filtered by the travel time map
All dentists within 30 min by public transport

Choose the best place to stay in a new city

When you plan a trip to a city you’ve never visited before it always a challenge to book accommodation in a good location. Often you need a good transport connection to multiple points of interest. For example, to the airport and conference place. Intersection on travel time maps of each of the locations will show you the perfect place for accommodation.

Book a hotel within desired travel time from seaside or ski resort

Isolines will also help you to book a hotel within walking or driving distance from seaside or ski resort. By calculating union of beach entries or ski lifts reachability maps, you can see on a map where hotels with an acceptable walking or drive time are.

Geoapify provides Isoline API to build travel time maps

Isolines API allows you to build travel time maps for different traveling modes and all over the world. Our APIs work via HTTP Get requests and return GeoJSON object as a result. Moreover, we provide Geometry API which calculates intersections and unions of isochrones. So you can quickly and with ease create your own Location Intelligence solution or extend an existing one. Register and start building isochrones for free.

Travel time map or isochrone to make the right location decisions

Which areas can I reach from a city center within 30 min by public transport? Where can I drive from my home within 1 hour? Or in other words, how far can I go from a location within a certain amount of time? This is the questions a travel time map or isochrone answer.

An isochrone is a line (or multiple lines) on a map, which bounds all possible locations reachable from a location within a given time. For example, it could all the places you can get from your working place within 30 min.

Transportation Modes for travel time maps

You can build an isochrone for different transportation modes and different speed levels. For example, driving, bicycle, walking or public transport. An algorithm checks all possible roads and trails and checks public transport schedules to calculate an isochrone for you. As a result, you get a highlighted area on the map which visualizes all areas accessible from a location by chosen transportation.

The form of travel time maps for different modes could look completely different. For example, 45 minutes isochrones for Paris below have various size and form.

Paris 45 min isochrone
Paris: 45 min isochrones for transit, bicycle and foot transportation modes

Make a location decision with isochrones

Firstly, a travel time map visualizes how good is the connectivity of a place. In other words, it shows on the map if the place is easy to reach from different locations. Bigger the area of isochrone, the better connection it has. This might be useful when choosing a place for a new retail show or office.

Secondly, unions or intersections of isochrones could show hidden and often underrated spots on the map. So with an intersection, you can see areas reachable from multiple locations. This could be used when looking for a place with a good connection to multiple points of interest.

And unions show coverage for a location network. This could help to find a place for a new uncovered location to extend the retail network, for example.

Operations on travel time maps
Madrid: 30 min isochrones as well as its intersection and union

Isoline API from Geoapify

Geoapify offers Isoline API to build travel time maps and provide operations on them. We support drive, bicycle, walking modes as well as transit mode for public transport. You can perform geometry operations like intersection or union on pair or multiple isochrones.

Register and try the Isolines API now for free!